LAST MHW

SCHEDULE & RESOURCES

Monday, August 1

10:00am Session 1

The 500 Startups Growth Process - Slides

w/ Chandini Ammineni 

 

10:45am BREAK

 

11:00am Session 2

One Metric That Matters (OMTM) - Slides

w/ Andrei Marinescu

 

11:45am - 12:45pm 

LUNCH

 

12:45pm Session 3

Funnel Optimization - Slides

w/ Andrei Marinescu

 

1:30pm BREAK

 

1:45pm Session 4

Analytics - What to Measure - Slides

w/ Adam Bratt  KPI-Sheet

 

2:30pm BREAK

 

2:45pm Session 5

[Hands-on] Building a Pipeline of Experiments - Slides

w/ Chandini Ammineni Template

 

3:30pm Session 6

Building your Minimum Viable Test -Slides

w/ Adam Bratt

 

4:15pm BREAK

 

4:30pm Session 7

[Hands-On] Putting it All Together

w/ Chandini, Andrei, and Adam

Thursday, August 4

8:30am Session 1

Email Marketing (Slides) + Content Marketing (Slides)

w/ Susan Su

 

10:30am BREAK

 

10:45am Session 2

Mobile Acquisition - Slides

w/ AJ Yeakel

 

11:30am - 12:30pm

 LUNCH

 

12:45pm Session 3

Content Marketing for B2B - Slides

w/ Ryan Buckley

 

1:30pm BREAK

 

1:45pm Session 4

Remarketing - Slides

w/ John Hamilton

 

2:30pm BREAK

 

2:45pm Session 5

Enterprise Sales - Slides

w/ Robert Neivert 

Tuesday, August 2

9:00am Session 1

How To Prepare For Growth - Slides

w/ Hiten Shah

 

9:45am BREAK

 

10:00am Session 2

Retention & Cohort Analysis - Slides

w/ Bei Lu

 

10:45am BREAK

 

11:00am Session 3

Hiring & Managing Growth Teams - Slides

w/ Matt Lerner

 

11:45am - 12:45pm

 LUNCH

 

1:00pm Session 4

Analytics - How to Measure - Slides

w/ Adam Bratt - Template

 

1:45pm BREAK

 

2:00pm Session 5

Power Users, Personas, & Acquisition Channel Prioritization - Slides

w/ Chandini Ammineni

 

2:30pm BREAK

 

2:45pm Session 6

SEO - Bernard Huang - Slides

 

3:30pm BREAK

 

3:45pm Session 7

Guerilla Marketing - Bernard Huang

Wednesday, August 3

10:00am Session 1

Developer Marketing - Slides

w/ Dellaena Maliszewski

 

10:45am BREAK

 

11:00am Session 2

Building a Community for Growth - Slides

w/ Graham Hunter

 

11:45am - 12:30pm

LUNCH

 

12:45pm Session 3

Referral Marketing - Slides

w/ Matt Belitsky

 

1:30pm BREAK

 

1:45pm Session 4

All Things AdWords - Slides

w/ Dan Soha 

 

2:30pm BREAK

 

2:45pm Session 5

Facebook Ads - AdEspresso - Slides

w/ Armando Biondi 

 

6:00pm-7:30pm

Fireside Chat w/ Shaun Clowes,

Head of Growth @ Atlassian

Friday,  August 5

10:00am Session 1

Assembling Your First Sales Team - Slides

w/ Nate Gilmore - Worksheet 1Worksheet2

 

10:45am BREAK

 

11:00am Session 2

Lead Generation - Slides

w/ Ryan Williams

 

11:45am - 12:30pm

 LUNCH

 

12:45pm Session 3

Cold Outreach - Slides

w/ Sean Sheppard

 

1:30pm BREAK

 

1:45pm Session 4

Pricing & Positioning - Slides

w/ Mat Johnson

 

1:30pm BREAK

 

2:45pm Session 5

Email Automation for Cold Outreach

w/ Adam Bratt - CANCELLED

END of HELL.

Or is it?.....

Monday, May 2
Monday, May 2

9:30am Session 1

Intro to Marketing Hell Week

 

9:45am Session 2

The 500Startups Growth Process 

w/ Chandini Ammineni - Slides

 

10:45am BREAK

 

11:00am Session 3

Analytics 101: KPIs & One Metric That Matters (OMTM) - Slides Video

w/ Andy Young

 

11:45am - 12:45pm

LUNCH

 

12:45pm Session 4

[Hands-On] Growth Model

w/ 500 Distro Team - Template

 

1:45pm BREAK

 

2:00pm Session 5

Collecting and Tracking the Right Data

w/ Andy Young - Slides Video

 

2:45pm BREAK

 

3:00pm Session 6

[Hands-On] Analytics Audit & Tracking Plan - Event Tracking Sheet

w/ Andy Young

 

3:45pm BREAK

 

4:00pm Session 7

[Video] Smoke Testing

w/ Dominic Coryell - Video

 

4:45pm BREAK

 

5:00pm - 5:30pm

Hands-On Work Time 

- Mentors available to help

Thursday, May 5

No Scheduled Talks

Tuesday, May 3

10:00am Session 1

[Master Class] Email for Acquisition & Onboarding

w/ Susan Su - Video

 

10:45am BREAK

 

11:00am Session 2

UX for Growth

w/ Michael Burkett - Slides

 

11:45am - 1:00pm

 LUNCH

 

1:00pm Session 3

A/B Testing

w/ Hiten Shah - Slides & Video

 

1:45pm BREAK

 

2:00pm Session 4

SEO for F*cking Startups

w/ Aaron Blumenthal - Slides & Video

 

2:45pm BREAK

 

3:00pm Session 5

Customer Segmentation

w/ Dan Riaz - Slides Video 

3:45pm BREAK

 

4:00pm Session 6

[Hands-On] Experiment Brainstorming

w/ Chandini Ammineni - Template

 

4:45pm BREAK

 

5:00pm - 5:30pm

Hands-On Work Time

 - Mentors available to help

Friday, May 6

10:00am Session 1

[Master Class] Content Marketing

w/ Susan Su -  Video

 

10:45am BREAK

 

11:00am Session 2

Paid Acquisition: Facebook Ads

w/ Armando Biondi - Slides & Video

 

11:45am - 1:00pm

 LUNCH

 

1:00pm Session 3

Referral Marketing for Startups

w/ Ivan Kirgin - Slides & Video

1:45pm BREAK

 

2:00pm Session 4

Retention for Startups

w/ Casey Winters - Video Slides

 

2:45pm BREAK

 

3:00pm Session 5

Enterprise Selling

w/ Robert Neivert - Video Slides

 

3:45pm BREAK

 

4:00pm Session 6

Sales Automation & Tools + Drip Campaigns

w/ Tammy Camp - (private) - Template

 

4:45pm BREAK

 

5:00pm - 5:30pm

Hands-On Work Time 

- Mentors available to help

Wednesday, May 4

10:00am Session 1

Personas and Targeting for Acquisition

w/ Molly Pittman - Ad GridAd Checklist & Slides Video

10:45am BREAK

 

11:00am Session 2

Google Adwords optimization 

w/ Samir Patel - Guide Book & Video

 

11:45am - 1:00pm

 LUNCH

 

1:00pm Session 3

Paid Acquisition : Display & Psycographic Marketing

w/ Mike Colella - Slides & Video

 

1:45pm BREAK

 

2:00pm Session 4

Engagement Hierarchy [B2C]

w/ Sarah Tavel - Slides & Video

2:45pm BREAK

 

3:00pm Session 5

Paid Acquisition : Remarketing

w/ Susan Coelius Slides & Video

 

3:45pm BREAK

 

4:00pm Session 6

Mobile Acquisition

w/ Dan Riaz - Slides Video

4:45pm BREAK

 

5:00pm - 5:30pm

Hands-On Work Time

w/ Mentors available to help

Monday, May 9

10:00am Session 1

Pricing & Positioning

w/ Mat Johnson - Rescheduled

 

10:45am BREAK

 

11:00am Session 2

Lead Generation

w/ Ryan Williams - Video  Slides

 

11:45am - 1:00pm

LUNCH

 

1:00pm Session 3

Predictible Revenue + Hiring on Upwork

w/ Elizabeth Yin - Video Slides

 

1:45pm BREAK

 

2:00pm Session 4

Cold Calling

w/ Taariq Lewis - Video

 

2:45pm BREAK

 

3:00pm Session 5

Hiring for Growth

-w/ Matt Lerner - Slides

 

3:45pm BREAK

 

4:00pm Session 6

Branding for Startups

-w/ Yiying Lu - Slides Video

 

4:45pm END of HELL.

Or is it?.....

Not in the same timezone?