2017 MHW

SCHEDULE

Monday, January 30

10am - Session 1

Growth for Pre vs Post P/M w/ Chandini Ammineni (Slides ) (Video)

 

11am - Session 2

How To Get Your First 1337 Customers (Part 1) w/ Chandini Ammineni (Slides) (Video)

 

11:45am - 12:45pm 

LUNCH

 

1pm - Session 3

How To Get Your First 1337 Customers (Part 2) w/ Bernard Huang (Slides) (Video

 

2pm - Session 4

How to Prepare For Growth w/ Hiten Shah

(Slides) (Video)

 

3pm Session 5

OMTM + Building a Pipeline of Experiments w/ Nemo Chu (Slides) (Video)

 

4pm - Session 6

Copywriting 101 w/ Nemo Chu (Slides) (Video)

Tuesday, January 31

10am - Session 1

Analytics 101 w/ Gabriela Ghimis (Slides) (Video)

 

 

11am - Session 2

Retention w/ Jeannette Sacks (Slides) (Video)

 

 

11:45am - 12:45pm

 LUNCH

 

1pm - Session 3

A/B Testing w/ Ron Schneidermann (Slides) (Video)

 

 

2pm - Session 4

Pinterest and Visual Marketing Basics w/ Brittany Murlas (Slides) (Video)

 

3pm - Session 5

U̶s̶e̶r̶ ̶E̶x̶p̶e̶r̶i̶e̶n̶c̶e̶ ̶w̶/̶ ̶I̶r̶e̶n̶e̶ ̶S̶h̶i̶h̶

 

 

 

 

Wednesday, February 1

10am - Session 1

Top of Funnel w/ David Quiec (Slides) (Video)

 

 

11am - Session 2

Run Growth Like A Hedge Fund w/ Gaurav Agarwal (Slides) (Growth Framework) (Video)

 

11:45am - 12:45pm

LUNCH

 

1pm - Session 3

SEO 101 w/ Bernard Huang (Slides) (Video)

2pm - Session 4

Affiliate Marketing w/ David Quiec (Slides) (Video)

 

3pm - Session 5

Content Strategy & Email As A Channel

w/ Susan Su (Slides for Content) (Slides for Email)

 

7:30pm - Fireside Chat w/ Andrew Chen

Thursday, February 2

10am - Session 1

Adwords w/ Soso Sazesh (Slides) (Video)

 

SESSION 2 AND 4 HAVE BEEN SWITCHED.

 

11am - Session 4

Referral Marketing w/ Rachel Barge (Slides) (Video)

 

11:45am - 12:45pm

LUNCH

 

1pm - Session 3

Remarketing w/ John Hamilton (Slides) (Video)

2pm - Session 2

Facebook Ads w/ AdEspresso (Slides) (Video)

 

3pm - Session 5

Influencer Marketing w/ Hannah Russin and Monica O'Hara (Slides) (Video)

 

 

 

Friday, February 3

10am - Session 1

Product Driven Growth w/ Annabell Satterfield (Slides) (Video)

 

11am Session 2

Developer Marketing w/ Dellaena Maliszewski (Slides) (Video)

 

11:45am - 12:45pm

LUNCH

 

1pm - Session 3

Emerging Channels w/ Aurelie Davis (Slides) (Video)

 

2pm - Session 4

Pricing Strategy & Optimization w/ Jeanette Sacks (Slides) (Video)

 

3pm - Session 5

Minimum Viable Branding

w/ Scott Kraft (Slides) (Video)

 

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