LAST MHW
SCHEDULE & RESOURCES
Monday, August 1
10:00am Intro to 500 Distro Process - Chandini
10:30am OMTM - Andrei
11:00am BREAK
11:15am AARRR- Chandini
11:45am - 12:45pm
LUNCH
12:45pm Funnel Optimization - Andrei
1:30pm Analytics: What to measure - Adam
2:15pm Analytics: How to Measure - Adam
2:45pm BREAK
3:00pm [Hands-on] Putting it all together - Chandini, Andrei, Adam
3:45pm BREAK
4:15pm DPOC Office Hours
Thursday, May 5
No Scheduled Talks
Tuesday, May 3
10:00am Session 1
[Master Class] Email for Acquisition & Onboarding
w/ Susan Su - Video
10:45am BREAK
11:00am Session 2
UX for Growth
w/ Michael Burkett - Slides
11:45am - 1:00pm
LUNCH
1:00pm Session 3
A/B Testing
w/ Hiten Shah - Slides & Video
1:45pm BREAK
2:00pm Session 4
SEO for F*cking Startups
w/ Aaron Blumenthal - Slides & Video
2:45pm BREAK
3:00pm Session 5
Customer Segmentation
3:45pm BREAK
4:00pm Session 6
[Hands-On] Experiment Brainstorming
w/ Chandini Ammineni - Template
4:45pm BREAK
5:00pm - 5:30pm
Hands-On Work Time
- Mentors available to help
Friday, May 6
10:00am Session 1
[Master Class] Content Marketing
w/ Susan Su - Video
10:45am BREAK
11:00am Session 2
Paid Acquisition: Facebook Ads
w/ Armando Biondi - Slides & Video
11:45am - 1:00pm
LUNCH
1:00pm Session 3
Referral Marketing for Startups
w/ Ivan Kirgin - Slides & Video
1:45pm BREAK
2:00pm Session 4
Retention for Startups
w/ Casey Winters - Video Slides
2:45pm BREAK
3:00pm Session 5
Enterprise Selling
w/ Robert Neivert - Video Slides
3:45pm BREAK
4:00pm Session 6
Sales Automation & Tools + Drip Campaigns
w/ Tammy Camp - (private) - Template
4:45pm BREAK
5:00pm - 5:30pm
Hands-On Work Time
- Mentors available to help
Wednesday, May 4
10:00am Session 1
Personas and Targeting for Acquisition
w/ Molly Pittman - Ad Grid & Ad Checklist & Slides Video
10:45am BREAK
11:00am Session 2
Google Adwords optimization
w/ Samir Patel - Guide Book & Video
11:45am - 1:00pm
LUNCH
1:00pm Session 3
Paid Acquisition : Display & Psycographic Marketing
w/ Mike Colella - Slides & Video
1:45pm BREAK
2:00pm Session 4
Engagement Hierarchy [B2C]
w/ Sarah Tavel - Slides & Video
2:45pm BREAK
3:00pm Session 5
Paid Acquisition : Remarketing
w/ Susan Coelius Slides & Video
3:45pm BREAK
4:00pm Session 6
Mobile Acquisition
4:45pm BREAK
5:00pm - 5:30pm
Hands-On Work Time
w/ Mentors available to help
Monday, May 9
10:00am Session 1
Pricing & Positioning
w/ Mat Johnson - Rescheduled
10:45am BREAK
11:00am Session 2
Lead Generation
w/ Ryan Williams - Video Slides
11:45am - 1:00pm
LUNCH
1:00pm Session 3
Predictible Revenue + Hiring on Upwork
w/ Elizabeth Yin - Video Slides
1:45pm BREAK
2:00pm Session 4
Cold Calling
w/ Taariq Lewis - Video
2:45pm BREAK
3:00pm Session 5
Hiring for Growth
-w/ Matt Lerner - Slides
3:45pm BREAK
4:00pm Session 6
Branding for Startups
4:45pm END of HELL.
Or is it?.....