GTD Taken To A New Level
The exercises below are recommended for Marketing Hell Week. To get the most out of the workshops and speakers, do all the things by Monday 1/31/17
Building a Growth Machine
Watch this video
Brian Balfour, VP of Growth at Hubspot, walks you through how to achieve authentic, long-lasting growth by focusing on process over tactics, and by making sure you keep your eye on the right ball.
Where's the ball?
Indispensable Growth Frameworks
Assemble your Growth Equation
Andy Johns explains the framework he used at Facebook, Twitter, and Wealthfront "to assess whether a product or a business has the ability to grow at scale for an extended period of time."
Identify your growth levers
Fill this template
Discover behavioural and demographic insights about your highest value customers, and, holes in your data collection, if any.
Who are your best customers?
Landing Page Optimization
Conduct these customer interviews
Rand Fishkin of Moz fame helps you research and indentify fears and objections of potential customers to your messaging. Follow instructions in article to talk to all 3 types of current and potential customers
Get out of the building and talk to customers
Seriously, do your work.
Put your pre-work to use!
This material isn't 'required', per se. But if you want to be badass-ier, well, you should probably check it out.
23 Campaigns Every Startup Should Run
Read this article
Juan Martitegui lays out the unit economics of advertising, and offers up 23 campaigns you should run to help get you to CAC < LTV.
A Boatload of Other Material
Check out this mountain of other videos from a past Marketing hell Week. Get a jump on the material, and squeeze out even more value from your own MHW.