Most startups die of indigestion: Trying to do too many things with not enough resources. If there aren’t any growth goals, there isn’t a north start for your startup to aim for. Goals are tangible ways to know you’re making progress, and without them you’re working to work - neither do you know if you’re moving in the right direction, nor do you know if you’re moving fast enough for the resources you have (measure if you’re doing your best)