Process helps you zoom out and evaluate how to best optimize your resources (people, time, & money) to reach your goal. You got to here by hacking things together and by hustling. Hacking and hustling are not scalable and lead to burnout. Throwing spaghetti at the wall and seeing what sticks is not sustainable beyond your first few customers.
Thankfully you’re not the first person to reach this crossroads. The new-ish discipline of Growth borrows best practices for productivity and efficiency solutions from military(OODA loops), manufacturing (TPS, Kaizan, Kanban, Lean Manufacturing), Software (Agile, Scrum..). Growth Process makes Growth less of hacking and more of a scalable, repeatable, and predictable discipline. Saves you from grey hair and nightmares. Take it seriously.